insglück number one in the national event creative ranking
Constant creativity pays off. Again, the insglück agency sees its high creative potential confirmed. After a third place in 2014 and rank two in 2015 insglück takes the first place in the BlachReport’s just published creative ranking of event agencies.
For over a decade the experts in brand staging and live communication assert successfully their leading position in relevant competitions and rankings – so in the past year by numerous awards at the American Gala and Galaxy Awards, at the European EuBEA Event-Award, at the Golden Award of Montreux, the FAMAB Award and – last but not least – at the BEAT Event Award.
In the context of these competitions insglück could give proof of their creation and staging know-how in the disciplines Congress & Gala, Award Presentations, International Openings as well as in cross-media formats. The result was achieved thanks to four different concept ideas demonstrating once again insglück’s broad performance range. Awarded were consistently those projects where the agency acts as a long-time partner and consultant. “To deliver a creative and successful one-shot is one thing but, to develop a brand, a project or a format throughout many years and, if necessary to reinvent it, is a different ball game altogether”, comments Christian Poswa, Member of the Executive Board insglück. It’s also the success formula according to him, because: “Creativity requires consistency and fine-tuning, in each message, and for each communication event. Consistency is a key element in creation.”
For twelve years, the ranking is drawn up by the evaluation of the most important national and international competitions in live marketing including the FAMAB Award, the ADC Competition and the BEA BlachReport Event Award in Germany, the European Gold Award of Montreux and EuBEA as well as the American EX, Gala and Galaxy Award. The ranking is based on the evaluating in their event-specific categories. In each competition the ranks are awarded with six, four or two points for the positions Gold, Silver and Bronze, respectively one point for the Honor Award. A comprehensive “Best of Show” counts for another six points. The Golden Award of Montreux awards six points for the “Gold Medal” and three points for the “Finalist”.
Taking into account these evaluation criteria, insglück achieved the highest number of points. “InvestmentAktuell”, the event format of the investment company Union Investment, was honoured with the “Gold Medal” at the Golden Award of Montreux. Beyond that, the convention and its evening gala won Gold at the Gala Awards, Bronze at EuBEA and Honor at the Galaxy Awards. The opening of the world’s leading industry tradeshow “Hannover Messe 2015” was honoured with Gold and Bronze at EuBEA and, at the BEA Event Award, was awarded first place in the category Corporate Event. The attention strong multi-channel campaign on the occasion of the “1st World Thrombosis Day” in Berlin was rewarded with even four awards: Gold and Silver at the Galaxy Awards as well as Gold and Bronze at the FAMAB Awards. The “New Media Award 2015” was also included in the valuation. The high-carat event in a Late Night Show format won Silver at the EuBEA and Honor at the Galaxy Awards.
“To deliver a creative and successful one-shot is one thing but, to develop a brand, a project or a format throughout many years and, if necessary to reinvent it, is a different ball game altogether. Creativity requires consistency and fine-tuning, in each message, and for each communication event. Consistency is a key element in creation.”