Aktion Mensch / National City Tour
Roadshow & PromotionAndreas Bourani’s song “Wunder” comes to life in a video clip promoting inclusion during a roadshow throughout Germany.
From now AKTION MENSCH’s main goal – inclusion – will be reflected in its corporate design. Pictures of the people behind the organisation’s social projects and initiatives will fill the logo. On a nationwide tour in 15 cities, insglück shot a music video with people dancing to Andreas Bourani’s song “Wunder” behind an oversized cut-out of the logo template. Everyone could be a part of the music video, irrespective of skills, gender, ethnic and social background. Thus the making of the new logo translates the topic “inclusion” into an interactive space and fun-loving images.
Awards

1st Prize
Best Event for Non Profit / Social Organisations

Silver
Best Charity-/Social-/Cultural-Event