BMW Group IT / We Are Developers Exhibition Booth

Exhibition & Fair
Reflecting the “Turning Data into Joy“ slogan, insglück transformed the BMW Group IT trade fair stand into a 120m2 innovation hotspot.

BMW participated in the WeAreDevelopers Congress 2018 in Vienna. Reflecting the slogan of “Turning Data into Joy“, it integrated current trends such as big data, artificial intelligence, IT services, loT/smart factory into the stand in a very eye-catching way – and offered a live experience of augmented reality, VR driving simulation and a VR crash simulator linked up to a BMW 5 series car. There was also a hacking challenge that allowed visitors to demonstrate their skills with the support of the BMW Group’s IT employees.  The interactive offerings resulted in lively exchanges between the visitors and BMW staff and a vibrant atmosphere at the stand. The overall design concept functioned as the “blue” connecting thread linking all the congress graphics, videos, animations and prints.



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