Carglass Deutschland GmbH / Best of Belron

Training & Motivation

insglück orchestrated an exhilarating event for the German Best of Belron® final

Best of Belron® is a Carglass competition to identify the best of its 1,700 or so technicians. insglück was entrusted with the task of transforming the German national final event into a motivating competition platform. The idea: insglück chose a setting that looked nothing like an assembly hall and then added the glamour of a major sporting event. Landschaftspark Nord was transformed into an impressive competition arena and the 15 finalists were introduced like sports heroes. One of the event’s highlights was the special choreography during the prize giving. Inviting employees, partners and suppliers to be the audience was a great idea because the 300 guests made the contestants feel even more special and added to the excitement of the competition.