eBay Germany / eBay Open 2020.digital

Virtual & Hybrid
Welcome to eBay Open 2020.digital! One event. Three channels. 20 hours live on air.

We open the doors and invite the German seller community straight into the heart of the brand. For two days the whole eBay campus becomes an interactive broadcast studio. 60+ eBayers turned into stars and played the roles of anchorman, talk show guests, show masters and roving reporters. The TV schedule was tailor-made with a unique mix of news, magazines, talk shows, documentaries and behind-the-scenes reports. And the sellers got their own channel. In interactive sessions they presented best practice cases. The eBay community engaged through a variety of interactive tools on a custom-made platform. In addition the platform offered exclusive content on demand for 20 days and special touchpoints to gained in-depth insights. And in the evening? Late night instead of close-down! An entertaining program linked the sellers in a playful way and created closeness despite distance. Inspiring, diverse, hands-on and motivating: the event was a complete success! Results: 1,064 sellers tuned in • 94% daytime audience rating • 52% staying on during night time • 35,000 clicks for live and on-demand content in the media library • 20% of participants used the special 1:1 consultations • 1,000+ questions were asked and answered.

 

VOICES

Feedback from the Seller Community

“Thanks for a top event.”

VOICES

Feedback from the Seller Community

“Great Entertainment. Thank you!”

VOICES

Feedback from the Seller community

“I think digital is better than presence.”

VOICES

Feedback from the Seller community

“I hope it’s digital again next year. It was less stress and much more efficient.”

VOICES

Feedback from the Seller community

“Kudos, it was really informative!”

VOICES

Feedback from the Seller community

“Great, that the content was available in the media library.”

 

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AWARDS
FINALIST

FINALIST

Corporate / B2B Event

GOLD

GOLD

Multi-platform Digital Content

SILVER

SILVER

Community Involvement