HAMBERGER / 360° TEASER CAMPAIGN LIVE & DIGITALCross & Campaign
Hamberger announce the grand opening of their Berlin wholesale market. Time to go bananas!
Hamberger’s Berlin wholesale market opened its doors on December 3rd for catering and commerce. With a 360° integrated campaign across all channels, insglück reached and involved all prospective customers, from take-away dealers to restaurant owners right up to star chefs. The six-month campaign included live presentations at top-class events such as the “Berliner Hoffest”, an exclusive live experience for the press onsite as well as ad and flyer campaigns throughout the city. The latter’s fresh tonality and witty slogans helped lead the target group to an image film with the key facts. With the success of this campaign, insglück demonstrates their expertise in strategic campaign development as well as their competence in branding and media production. All the measures succeed in arousing the target group’s curiosity and getting them excited about the grand opening.