InteractiveMedia / New Media AwardAward & Anniversary
NMA belongs to the most prestigious awards in digital marketing. The challenge: create a top class event for an audience whose profession is creativity.
It’s about leaving the well-worn paths of a traditional award ceremony and to offer a surprisingly new solution. Therefore, we combine entertainment with appreciation on the highest level. The idea: Creative Late Night. Like a true Late Night Show the award ceremony is staged in an authentic studio setting with the obligatory coffee cup, a warm-upper and a Late Night Band. And, not least, with an anchorwoman who embodies her role and pulls out all the stops, cheeky, bold, competent and quick-witted: Katrin Bauerfeind. But that’s not all, as a highlight of Creative Late Night, the audience is to expect the unexpected: at the revelation of the winners we surprise for each category with elaborately produced media combined with live-action and wow effect, not afraid of provocation or trash.
PR / Media Event
Best Celebration / Festivity
Best Public Event