Roche Diabetes Care / ANNUAL KICK-OFF EVENT

Conference & Meeting / Training & Motivation

A spirit of optimism on all levels: 350 employees touched by emotions and ready to actively shape the corporate future.

Roche Diabetes Care Germany has completed a comprehensive change process and, this is the subject at this year’s annual conference. For the 350 sales representatives the days of the conference should be both, kick-off and motivation for the new organizational structure. The idea: “ready to face the future”. The dynamic advancement of the organizational structure is prepared like a kind of evolutional leap forward and is visibly manifested throughout the event. Key element is a monumental egg filling the space – as a symbol of new life, potential and a new start. Its hatching preparing during two days stands representative for a new beginning. Numerous interactive formats staged around the egg ensure a better understanding, activation and a “we-feeling”. All participants are required to contribute and to be committed. If the components are well networked the egg is ready to continue hatching! In 33 workshop groups, the employees themselves develop the new, internal claim. The highlight: a voting similar to the European Song Contest. The claim is defined now. The future can start. The hatching egg makes the new start visible.



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1st Prize

1st Prize

Best Internal Event / Convention