Vodafone / Digital Kick-Offs 2021

Virtual & Hybrid
#SpiritofGiga – an engaging digital event connecting around 5,000 Vodafone sales professionals

A dynamic event under the banner of ‘The Spirit of Giga’ mobilised and connected members of the Vodafone sales organisation throughout Germany. The three days of digital kick-offs were all about information sharing, motivation and appreciation, and the event was livestreamed from Lichtburg Essen – Germany’s biggest picture palace – providing the perfect atmosphere and an authentic backdrop. Participants joined the total of eight 2-hour streams via a customised event platform. They used ‘spirit buttons’ to respond and interact with applause and emojis that were translated into acoustic and visual signals and relayed into the event setting using augmented reality technology. This gave the audience a visual presence at the event and made a genuine firework display of emotional responses possible during the ‘GigaMoments’.


Susanne Spiel, Head of Event / Vodafone GmbH

It was great fun to be a part of and I was amazed to see the level of engagement and interactivity our virtual events have reached.


Susanne Speil, Head of Event / Vodafone GmbH

A big thank-you to my team and the insglück agency for creating this engaging and inspiring digital event, and for bringing our ‘Spirit of GIGA’ to life.



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Vodafone Kick-offs 2021 Highlight Film © Vodafone