Volkswagen Group / Shaping the future

Launch & PR

Volkswagen is shaping the future of mobility and driving its digital transformation from automaker to leading mobility service provider.

The mission of this media event for 100 top international journalists was to communicate the Volkswagen Group’s innovative strength, sustainability and diversity. We created a 3-day innovation journey full of information, inspiration and involvement! The concept took the traditional idea of a corporate communication press event into a brand new dimension – with four key topics, four event modules, and four innovation commercials impressively communicating digital know-how, visions and innovations surrounding “Future Mobility” and reinforcing perceptions of Volkswagen as a modern company. “Shaping the future” – An innovative format that encouraged a meeting of minds, with inspiring experiences and deep insights that generated high awareness and extensive international media coverage.