Volkswagen Group / Shaping the future

Volkswagen is shaping the future of mobility and driving its digital transformation from automaker to leading mobility service provider. The mission of this media event for 100 top international journalists was to communicate the Volkswagen Group’s innovative strength, sustainability and diversity. We created a 3-day innovation journey full of information, inspiration and involvement! The concept […]

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TUI Cruises / Mein Schiff 1 Naming Ceremony

We turned the naming ceremony of the new no. 1 into a coronation for a unique PR shot. The new “Mein Schiff 1” represents a new generation of ships at TUI Cruises. More space, more comfort and more sports is the motto of the new ship in the fleet that takes premium cruising to the […]

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Airbus / A380 Etihad Livery Reveal

“Let the giant speak for itself” – Unveiling the Airbus A380 in Etihad colours for the Aviation Community In a special delivery ceremony taking place at the Airbus site in Hamburg, the first Airbus A380 built for Ethiad Airways leaves the paintshop in its new colours and in the presence of Ethiad Airways CEO James […]

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BMW Group / Press Driving Event Lisbon

Update 6.1 – Introduction of the new BMW 6 and 1 Series to the international trade press in Lisbon. In spring of 2015, the BMW Group commissioned insglück with designing and executing the international press launch of BMW’s 6 Series and 1 Series. On top of the creative and logistic implementation, insglück was also in […]

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