Floriade Expo •• German Garden

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BIOTOPIA – Growing Community

What will sustainable future cities look like? Reflecting the slogan of ‘Growing Green Cities’, Floriade Expo explored potential solutions for a greener urban future.

We designed a fun, eclectic and light urban vision and named it ‘BIOTOPIA – Growing Community’ an urban utopia promoting co-creativity, diversity and interaction. The role of the community was the central exhibition narrative – and BIOTOPIA positively encouraged active participation.
The German Garden represented a living ecosystem and a meeting space in a permanent process of genesis and growth. The architecture and exhibition elements formed a symbiotic unit, blended to create a top-quality and enjoyable overall experience.

expo pavilion & garden •• concept •• exhibition design •• architecture •• exhibits •• interactive installations •• project lead & management •• return & recycling management

Interactive exhibition

Talking plants and walk-in urban vision collages, or a periscope view of the underground world - plus fun interactive elements - communicated innovative solutions and best practice examples to the international audience in the four sub-themes of ‘Green’, ‘Food’, ‘Health’ and ‘Energy’.

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Smart bracelets were used to collect theme-specific icons, activate exhibits, and ‘like’ ideas. In the final main show, the collected icons – representing the weighting of their interests – were transformed into a collaborative urban vision. The projection continuously changed to reflect the growing community.

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Iconic architecture

The architecture was designed to be an unfinished city that provided space for nature. The pavilion had a sustainable, open-plan structure built with wood and glass in a cubist design that encouraged curiosity and fostered a spirit of discovery. The atrium symbolised an ecological fingerprint demonstrating how nature is reconquering the cities and reshaping open spaces.

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“We loved it. It was so motivating and it especially helped the kids to get in touch with relevant future topics.”

— Janah, BIOTOPIA visitor

“It was incredibly fun and the garden is a great inspiration to think about sustainability.”

— Rita, BIOTOPIA visitor

“No. 1 interactive Pavilion at the Floriade Expo”

— Sioe Yang, BIOTOPIA visitor

“Really beautiful garden, it was a lot of fun and collecting the icons gives you an extra push to apply what you have learned.”

— Imke, BIOTOPIA visitor
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New department. New approach.

New

Now we also do branding and campaigns. With strategic know-how, 360° communication expertise and a maximum of focus in a dedicated department.