SPARDA-BANK WEST •• SPONSORING CAMPAIGN

Bankers on the Ball – a Campaign with True Fans

After a five-year break, Sparda-Bank West has returned as a Champion Partner of Borussia Dortmund – with a digital-first approach that brings fans, content, and live experiences together on a dedicated Instagram channel. At its heart is a fictional mockumentary series that continuously engages and integrates the fans.

The sponsorship activation translates the core values of the cooperative bank – community and solidarity – into the black-and-yellow world. Humorous, approachable, and enriched with actions that create real added value.

Under the motto “Here for Us”, new live and digital experiences have been created continuously since the 2024/25 season. And for the current season, further highlights are already in the pipeline – from the stadium to the social feed.

brand •• campaign •• sponsoring •• concept •• mockumentary •• live •• activation •• print •• social •• instagram •• 360° •• brand strategy •• market positioning

Bankers on the Ball – The Mockumentary

A banker, a numbers geek, an intern with a plan – and one mission: the perfect partnership with BVB. The mockumentary we developed shows what happens when the world of banking collides with black-and-yellow fan culture. Short, Instagram-friendly, tongue-in-cheek. The special twist: selected episodes link directly to live activations, creating a seamless connection between online and offline experiences.

“Sparda and BVB – a match made in heaven!”

— Lothar S. Ippel, Charakter aus Bänker am Ball

Fan experiences with real added value

From an ATM that spits out prizes instead of cash, to the fan van that takes supporters to away games, all the way to the LED display on the stadium’s north façade where real fans see themselves and their most emotional moments – the campaign is packed with entertaining highlights.

And of course: @Spardaschwarzgelb

On its dedicated Instagram channel for the Champion Partnership with BVB, fans can find all the benefits in one feed: sweepstakes, exclusive insights, matchday info, live activations – and every episode of Bankers on the Ball. Fans come for the ticket raffles – and stay for the content.