VODAFONE •• PARTNER CONVENTION

GO TEAM RED

How do you foster collaboration in an increasingly complex market environment? For Vodafone, the answer lies in working as one team. Under the motto GO TEAM RED, the traditional sales convention is reimagined as a shared platform for exchange, motivation, and alignment.

A festival of business and emotion that brings sales to life as it is today: team spirit, connection, community, and innovation – across company boundaries.

festival event •• sales convention •• brand experience •• partner integration •• show production •• interactive playground

The Team Red Arena

At Areal Böhler, the TEAM RED ARENA becomes the heart of the Partner Convention: a 270° stage, grandstands on every side, and 1,600 people coming together as one.

Inspired by sports and festival culture, the arena transforms face-to-face into a shared experience. DJ sets, fan choreography, and a specially composed GO TEAM RED anthem set the emotional tone for the day – creating an opening full of energy, community, and goosebumps.

The Playground

Complementing the arena, the Playground creates an interactive experience where business content meets connection and participation.

Five stages, masterclasses, partner showcases, AI experiences, and dialogue formats bring people, ideas, and technologies together. Here, Vodafone’s brand promise "Together we can" comes to life, turning partnership into a shared experience.

Beyond the convention

GO TEAM RED extends far beyond the Partner Convention. Its guiding idea, dramaturgy, and visual language continue across the kick-off series of Vodafone's different sales divisions.

The arena concept becomes the unifying element for six shows, one awards ceremony, and the major GO TEAM RED Party.

In this way, GO TEAM RED connects individual sales events into a shared platform for information, motivation, and networking — evolving from a motto into a movement.