COVESTRO
•• INNOVATION
CELEBRATION
Colour your space!
Covestro is driven by innovation. It brought its global community with 500 participants together for the “Innovation Celebration EMEA” to visualise this. The event served as a platform for employees to network, present their research projects and participate in project workshops and additionally push forward the company’s innovation culture.
The Covestro logo CI represents the spirit of a company that fosters curiosity and diversity. That’s what we based our “Colour your Space” concept on: encouraging employees to become the architects of the event themselves. Filling the white walls with multifaceted ideas and colourful approaches wasn’t just a symbolic undertaking. And the tool of choice was colour! We then integrated this creative concept into the set design as well as other event components.
motivational event •• conference & meeting •• interactive •• event design •• content production
White walls — colour your space
The event motto turned experiential with a ‘big splash’. Reflecting the Covestro corporate values, employees were permitted to design the stage themselves. They threw intricately produced ‘paint eggs’ at the rear wall to make their marks: both expressing individual personality and creating a dynamic symbol for the power of collective creativity.
Participation as rush of creativity
In a colourful, self-directed poster session, the 54 submitted innovation ideas were presented on easels. In parallel, the workshop sessions provided a range of different stimuli for communication and networking. Here, too, the employees were co-creators, developing the themes proposed by the idea providers in interactive workshops.
The cohesive element was a sticker album featuring all the teams and projects. It really brought the community together in a flurry of creative collecting, exchanging and gluing activity. The result was a unique and memorable giveaway.
