VODAFONE •• GIGA XMAS PARTY
Digital. Interactive. Heart-warming.
Under the motto ‘Gemeinsam kriegen wir’s gebacken’ [We bake it together] we created the biggest and, at the same time, the smallest Christmas party in the history of the brand. It focused on a shared family Christmas experience in a co-production with 7,000 Vodafone team members and their Executive Committee.
Everyone was invited to a two-hour interactive show – broadcasted live from the ExCo’s co-living space. Everything was GIGA: over 352,000 cookies baked, 10,206 uploaded photos, more than 18,000 comments and posts on the social media – the ‘GIGA XMAS Kitchen Party’ was a huge success. Technology and the unique Vodafone spirit made it possible.
virtual event •• concept design •• content production •• show production •• digital platform •• ux design •• ar mobile app
Engagement through WebAR
A second-screen app enabled creative augmented reality greetings, selfies and GIFs to be streamed into the studio. Thanks to this state-of-the art technology the event achieved the desired goals: it brought the community close together and showed - together we are GIGA.
